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Microsoft + European Beachs = Social Environmentalism?

August 8, 2008

GreenMonk posted an interesting link to a Microsoft web site, EyeOnEarth, that tracks water conditions of European beaches.  Putting this information online is nice, but the social Web 2.0 aspect got my interest.  “this community-based approach makes it an exceedingly powerful tool and this has to be the first time we have seen grassroots activism, supported by central transparency, powered by Microsoft!”

Social Environmentalism - beach goers can report conditions

Social Environmentalism - beach goers can report conditions

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